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Exam MB-220: Microsoft Dynamics 365 Marketing:https://docs.microsoft.com/en-us/learn/certifications/exams/MB-220

Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application’s role in relation to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Skills measured

  • Configure marketing applications (5-10%)
  • Manage segments and lists (10-15%)
  • Create and manage marketing forms and pages (10-15%)
  • Manage leads (10-15%)
  • Create and manage marketing emails (10-15%)
  • Manage customer journeys (15-20%)
  • Manage events and webinars (10-15%)
  • Configure and analyze customer responses (10-15%)

Latest updates Microsoft MB-220 exam practice questions

QUESTION 1

DRAG DROP 

You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up

with a text message to those contacts who opened the email, waiting one day between actions. 

Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the

appropriate actions from the list of actions to the answer area and arrange them in the correct order. 

Select and Place:lead4pass mb-220 exam question q1

Correct Answer:

lead4pass mb-220 exam question q1-1

QUESTION 2
You are creating a customer journey.
You want to control the actions based on choices the contact makes and control the speed at which those actions
happen.
Which three types of tiles are available to control the flow to meet your needs? (Choose three.) Each correct answer
presents a complete solution.
NOTE: Each correct selection is worth one point.
A. Splitter
B. Decision point
C. Internal action item
D. Trigger
E. Scheduler
Correct Answer: BDE

QUESTION 3
DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each
data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll
to
view the content.
NOTE: Each correct selection is worth one point.
Select and Place:lead4pass mb-220 exam question q3

Correct Answer:

lead4pass mb-220 exam question q3-1

References: https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-in-microsoft-dynamics-marketing

QUESTION 4
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one correct
solution,
while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not
appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to
launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order
to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.
Does this meet the goal?
A. Yes
B. No
Correct Answer: B
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

QUESTION 5
Your marketing department will be creating multiple email messages to be used in several customer journeys.
To prepare for this, you need to create content settings to determine the dynamic values to be used.
What is the maximum number of Content Settings that can be set as default for multiple customer journeys?
A. 1
B. 2
C. 3
D. 4
Correct Answer: A
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings

QUESTION 6
DRAG DROP
You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The marketing form
will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions
to the answer area and arrange then in the correct order.
Select and Place:lead4pass mb-220 exam question q6

Correct Answer:

lead4pass mb-220 exam question q6-1

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

QUESTION 7
DRAG DROP
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the
appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or
not at
all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:lead4pass mb-220 exam question q7

Correct Answer:

lead4pass mb-220 exam question q7-1

References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

QUESTION 8
DRAG DROP
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the
correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split
bar
between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:lead4pass mb-220 exam question q8

Correct Answer:

lead4pass mb-220 exam question q8-1

QUESTION 9
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers
purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a
complete solution.
NOTE: Each correct selection is worth one point.
A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous
respondents.
B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-
anonymous respondent.
C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-
anonymous respondent.
D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to
complete.
Correct Answer: ABC
References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey

QUESTION 10
You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?
A. Journey Form
B. Forward to a friend Form
C. Landing Page Form
D. Subscription Page Form
Correct Answer: C
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms

QUESTION 11
You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and
forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a
complete solution.
NOTE: Each correct selection is worth one point.
A. image element
B. divider element
C. text element
D. form element
Correct Answer: AC
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks

QUESTION 12
DRAG DROP You have been asked to create a report that shows your company\\’s customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct
description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar
between panes or scroll to view the content. NOTE: Each correct selection is worth one point. Select and Place:lead4pass mb-220 exam question q12

Correct Answer:

lead4pass mb-220 exam question q12-1

References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/go-live

QUESTION 13
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer
presents a complete solution.
NOTE: Each correct selection is worth one point.
A. Your company\\’s phone number
B. Values from a specific Case record
C. Subscription-center link
D. Your company\\’s postal address
E. Social media links
Correct Answer: CDE
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings

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